Blauw Research - Research Lounge Case Study

The Challenge

Our client, a multinational manufacturer of consumer electronics wished to collect and collate recent shopping experiences from its customer base. Research questions would be qualitative and the timings were very fast with a turnaround of only 2 weeks allowed. Feedback was needed form two markets, Spain and Germany, meaning translations would also be required for both the input and output.

The Solution

The Research Lounge offered the ideal solution. Respondents were recruited online very quickly. Topic guides were ready and translated in 2 days. Fieldwork took place over two days and a total of 12 online groups were conducted. Transcripts were available immediately in local language and these were translated and presented to Blauw’s research team within 24hours.

The Conclusion

The client was amazed at the depth of information and the speed of the response, not to mention the cost saving of around 20% over conventional focus groups.