Scottish Enterprise – rapid feedback on brand and organisation perceptions

Scottish Enterprise wanted to explore how they should deliver their brand. They knew that this would involve changing their organisation and recognised that it was crucial to gain feedback from employees so that they could contribute to subsequent changes. They needed to gain this insight in a tight timescale, before a network review by an international audience.

How we helped

We helped them to email an online survey to all UK and overseas employees, with password protection to ensure the integrity of the data. The interactive, engaging survey resulted in a high level of participation. Within four days, 50% of the target audience had completed the survey: a rapid, excellent result.